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Hydro
The Path to Zero.
Art direction
3D
Motion
Hydro is a renewable energy company and global leader in aluminum production, specializing in sustainable solutions across energy, construction, and manufacturing industries.In 2022, Hydro produced their first batch of near-zero aluminium using 100% post-consumer scrap. Øyedrops were tapped to visualise the process for the Path to Zero campaign.
Our initial challenge was transforming a technical schematic into a visual storyline that highlights each stage of the HalZero process.
Then creating a visual representation that captures the separation, conversion, and recycling process, focusing on the unique properties of each of the substances, and simulating their behaviors within this continuous loop.
Explore the behavior of chemicals and gases in motion with simulations that model flow, diffusion, and interactions under perfect conditions.
Process
Visual development
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