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Eliteserien
Shaping the future look of Norwegian soccer.
Visual identity
3D
Motion
Art direction
A unified concept, inspired by the colors of football, illuminating the top leagues and beyond. A comprehensive rebranding of the Norwegian Football Federation (NFF). This project encompassed a complete overhaul of the NFF's visual identity, including the refresh of logos, typography, and color schemes. The rebranding aimed to modernize the federation's image while preserving its rich heritage. Øyedrops redesigned the broadcast graphics, enhancing the visual experience for viewers, including a vast 3D ident landscape. The project also involved the creation of various promotional materials and merchandise, all reflecting the updated brand identity.
Our visual reel showcase the depth of this rebrand, from match graphics and key art to 3D idents and beyond. The unified look spans every asset maintaining a consistent and dynamic visual language across all the higher divisions. Each element, whether static or in motion, reinforces the brand’s identity and connects with fans at every touchpoint, highlighting our commitment to a cohesive aesthetic that elevates the Norwegian football brand 360.
Our task was to craft a cohesive new visual identity across all leagues, from match graphics and photo style to an immersive 3D universe and beyond. We had to retain the iconic 45-degree diagonal shape central to the top leagues so we took this visual vue and implemented it across multiple disciplines.
Every aspect of our reimagined brand universe draws on the vibrant spectrum of football culture. We looked to the iconic club colors, passionate supporter flags, and raw emotions that fuel the game to create a palette that feels alive. These colors go beyond mere visuals—they set the tone for an immersive experience that flows through broadcast graphics, 3D environments, and sound design reflecting the highs, lows, and electric energy of the game.
Our new 3D universe captures the energy and ambition of Norwegian football, blending Nordic landscapes with a fresh, youthful aesthetic. Light, open spaces infused with abstract lighting details create an inspiring and distinct visual world-one where the future of Norwegian football can unfold.
We developed a fresh suite of broadcast designs, drawing on the brand’s established identity. The signature 45-degree angle anchors every visual element, creating a cohesive look across assets. Each color is designed to adapt seamlessly across leagues, bringing flexibility and consistency to every broadcast.
Credits
Concept:
Øyedrops
Creative directors:
Christopher & Steffen
Sæther-Larsen
Client:
Fotball Media
NFF / NTF / TFK
Client team:
Hallbjørn Saunes
Knut Kristvang
Pål Breen
Sissel G. Hartley
Terje Braathen
Jan Ove Nystuen
Reality Check
Solutions:
David Peacock
Directors 2D:
Christopher Sæther-Larsen
Alex Kogan
2D animation:
Alex Kogan
Design:
Kasper Nymann
Christopher Sæther-Larsen
Match graphics additional
design, programming and
distribution:
Reality Check Solutions
Director 3D:
Steffen Sæther-Larsen
3D artists:
Steffen Sæther-Larsen
Oscar Beckmann
David Padilla
Riccardo Bottoni
Edgar Ferrer
Rui Machado
Rory McLean
Roberto Juárez
Vladimir Politov
Javier Tommasi
Andrey Poleshko
Sound:
Marius Ergo
at Øyedrops
Eliteserien
logo-design:
Æra
Toppserien
logo-design:
Frame
Broadcast
partner:
TV 2
The process
Various explorations from the development.
